Turn your charcoal into a brand that spreads like wildfire.
Great charcoal sells itself at the grill. We make Lebanon crave it before the fire is even lit — with content, a website, and paid media built to spread.
The product is ready. The fire isn’t lit yet.
Smoking by Badran already delivers quality people can taste — for the mangal and the argileh alike. The missing piece is reach: enough of Lebanon knowing the name, trusting it, and asking for it by name.
One partner for the whole fire.
Strategy, a website, content for two platforms, and paid media — run as one system.
Marketing Plan
A complete strategy: positioning, audiences, message and a month-by-month roadmap for the grill and argileh markets.
Website
A premium, fast, mobile-first website that makes Smoking by Badran look as good as it burns — built to sell and to be found.
Video Production
Scroll-stopping short videos, produced separately for Instagram and TikTok because each platform needs its own angle.
Social Posts
Strategy-led, on-brand static posts that build recognition and keep the feed alive between videos.
Ads Management
Full campaign management on Meta and TikTok: strategy, setup, testing, optimization and reporting.
One product. Two very different fires.
Most agencies post the same clip on both. We don’t. TikTok and Instagram reward different hooks, pacing and angles — so we produce them separately, each native to its platform.
- Polished, aspirational look
- Brand-building & aesthetics
- Reels that feel premium
- Grill & lifestyle moments
- Native, raw, trend-driven
- Hooks in the first second
- Fast, entertaining, shareable
- Reaches new audiences fast
Same brand, produced twice — never copy-pasted. That’s how you win both feeds.
Choose your fire.
Every package is a monthly retainer over a 3-month commitment. The website and marketing plan are delivered once; content and ads run every month.
- 8 Instagram videos
- 8 TikTok videos
- 12 social posts
- Ads management (Meta + TikTok)
- ★Marketing plan
- ★Website
- 12 Instagram videos
- 12 TikTok videos
- 16 social posts
- Ads management (Meta + TikTok)
- ★Marketing plan
- ★Website
- 20 Instagram videos
- 20 TikTok videos
- 16 social posts
- Ads management (Meta + TikTok)
- ★Marketing plan
- ★Website
Good to know.
- Full marketing plan (one-time)
- Professional website (one-time)
- Instagram videos — produced monthly
- TikTok videos — produced monthly
- Social media posts — monthly
- Concepts, scripts, shooting & editing
- Meta Ads management
- TikTok Ads management
- Advertising media spend (paid to Meta/TikTok directly)
- Paid actors / external talent, if required
- Extraordinary third-party costs unless agreed in writing
Stated up front, never buried. Anything beyond this scope is quoted and agreed before we start.
Let’s make Smoking by Badran the name Lebanon asks for.
One system. Two platforms. Content, a website and paid media — built to spread.